02 April 2018

Network effect

As Warren Ellis recently mentioned: once upon a time if your kink was one in a million you needed to be in a fairly big city to find a single digit number of people who might be on the same page.

Finding them was a non-trivial exercise.

Those days are past (but recent enough that I can remember them).

The internet now connects 3.something billion people. A one in a million kink lumps you in with a few thousand people. And they're only a Google search away.

You need to be a couple orders of magnitude further off the beaten track if you want to stand out these days.

Tags: meta long tail